If you are going to be using social media to create influence with your market then you are going to need a few tools. These tools can be used during the 60 percent portion of the 20-20-60 rule.
The Rule Of Reciprocation
The law of reciprocation states that one of the most widespread norms of human nature is the desire to repay what another has provided. What this means is that if you give, people will feel obligated to return the favor.
Social Proof
Social media is all about social proof. Think about it: If people see you interacting in a positive manner with people in their peer group, they will feel more comfortable doing business with you.
Testimonials are a form of social proof and something you should proudly display for others to see. You could create a blog post for each sold customer along with a written or video testimonial. Never overlook the power of a testimonial! They are marketing gold, and each one should be displayed proudly for everyone to see.
Joining social media groups, such as those found on Facebook can be another way to gain social proof. If you live in Chicago and you are a member of a Chicago-based group that you are relatively active in, a potential customer can see you interacting in a positive way with other people and be influenced by the fact that you come across as being accepted by their peers.
Liking
People like to say ‘Yes’ to people they know and like. This whole book is about using social media to get people to know and like you. In his book Influence Robert Cialdini says there are a number of different ways to influence people to like you they are:
- Similarity: As a general rule we like people that are like ourselves, it makes us feel more comfortable. If we are comfortable we feel familiar and familiarity brings with it trust.
- Praise: Flattery is a very powerful motivator. Just don’t be transparent with it by doing it too often.
- Increased Familiarity: The more you interact with the people in your network, the better. Don’t be a single-serving friend! Give as much of yourself as possible by interacting more than once with people. Remember, building relationships takes more than a passing ‘Hello.’ Always keep your interactions as positive as possible. Be upbeat and personable at all times.
- Association: By associating yourself with things in your local market, that align with how you want to portray yourself, will influence others to like you that are also associated with that thing. For instance if you join a local group that goes out on a weekends to pick up litter then you are aligning yourself with the other people in that group, this influences them to like you.
- Authority: We are taught from a young age to trust authority. There is a strong desire to obey orders. The reason for this is because an authority figure is seen as an individual that usually possesses high levels of knowledge, wisdom and power.
Treat Your “Online” Friends as “Real Life” Friends
A good rule of thumb is to treat your online friends as you would your offline friends. Never forget that just because you are sitting behind a computer or typing away on your cell phone that the people on the other end aren’t real. What you say or do in cyber space has real impact in real life.
One Sentence Persuasion
WARNING: This section may take you out of your comfort zone due to the shear depth it goes to, but I assure you if you were to master this one sentence and apply it to social engagement, powerful things will happen!
By Blair Warren:
Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is and I’m about to prove it. But first, let me tell you why I’ve gone to this extreme.
Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large amount of my time and energy for over a decade. I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.
I know of no subject more fascinating, more empowering, more profitable, and unfortunately, more confusing. This confusion is more than unfortunate; it is also largely unnecessary.
Given the pace of today’s world, it has never been easier to be powerfully persuasive. Never. It doesn’t require good looks, a silver tongue or infallible logic. It doesn’t require confidence, charisma or a magnetic personality. It is a simple matter when one cuts through all the smoke. Cutting through the smoke is the hard part.
In fact, if you have yet to develop your persuasive powers to the level you want, it likely has nothing to do with you. Given the shell game of strategies and misinformation available, it is a wonder we’re still able to understand each other, much less persuade each other.
If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. We’re about to take aim at this confusion, blow away the smoke and make things as simple as possible. In fact, we’ll nail it down to a single sentence. Just twenty-seven words. And with these words we can work miracles.
But first, we must clear away some smoke.
Read The Rest Here: OneSentancePersuasion
