365 Days Of Engagement
Influencing Word of Mouth & Creating Customer Loyalty
Reminder: Clicking on any picture will take you to where the picture is being hosted, you can either share the link or save the picture on your hard drive before uploading it.
Easy to remember and easy to say: Funny Is Money! Today is all about humor and making people laugh. If you take a look at what most people are sharing you will notice that a huge percentage of them are funny pictures, videos and even jokes. Humor has it’s way of making a dealership seem less sterile and more human. Below you will find a bunch of ideas, all aimed at getting your community to engage you, we’ve even included a section for Twitter (140 characters or less)
Keep in mind that each social network has its own terms of service and as such you must be careful with what you post (contests mostly). If you’re doing a giveaway on Facebook, try the Wildfire App.
Facebook, Google + and Others
It’s always a good idea to ask an engaging question in order to get some sort of feedback and to get a conversation started. If you were to post this picture, along with the first part of the comment, you would get a bunch of likes, but by asking the question you will get comments, thus a deeper level of engagement.
Comment: “HELP! I need a caption for this picture, be as silly as you want!“These types of pictures are a great way to not only make people laugh but to get people that would normally not engage you, to engage you. Sometimes you will have to give you own captions to keep things moving along. Here’s an idea, once you have a 5 or so people leaving captions offer up a $25 gift card for the caption with the most likes (if you are doing this on Facebook). This will get everybody involved petitioning on their own profiles and will land you more likes.Comment: “Mad Lib Time! Give me an adjective, type of job, verb, color, animal and another verb. I’ll give you the script in 3 hours, funniest one wins a free oil change! (Keep it clean please!)”
3 Hours Later Post: “Plug your answers in and re-post on our wall. Mad Lib Script (Personal Ad): I’m a <adjective> well to do <type of job> with <color> hair that enjoys long <verb> in the park. If I were an animal I’d be a <animal> because I <verb> well.”
You can be as creative as you like with these, just keep it clean and neutral, as a side note you can Google “Mad Libs” and find pre-made scripts! What makes these so great is that most people remember these from when they were kid, they’re different and they can be really funny!
Comment: “What’s your favorite comedy of all time, movie or sitcom?”
You can follow it up by placing a link to a YouTube video, such as this one: http://www.youtube.com/watch?v=hjbN6CqK7oc <– You’re going to have to click on it to find out, you know you want to!
While you have 140 characters to use on Twitter, try to keep it less than 120 if possible, this will give people room to RT you without the end being cut off.
- Tweet: I’m amazed, how did my grandfather ever get through school without Google and Wikipedia?
- Tweet: I think Gillette should start making toilet paper, we would be up to 6 ply by now!
- Tweet: Would you rather exercise at the gym or exercise restraint at meal time?
- Tweet: I’m curious, what did Lady GaGa dress up as this Halloween?
