Subprime’s New Breed

Over the last two years, a tremendous number of formerly prime credit customers have been adversely affected by the shaky economic status of our country. You need not look any further than the United States’ average credit score, which is down almost 50 points from where it was only four years [...] Read more »

Subprime Auto Lending Leaves Intensive Care

By Steve Finlay WardsAuto.com, Dec 3 ORLANDO – Not yet out of the hospital, subprime auto financing at least has left the intensive-care unit. The credit crunch that hit in 2008 hurt virtually all levels of financing. Subprime suffered the most, making it tough for people with low credit scores to get car loans. But so-called special financing “is [...] Read more »

Tax season checklist – part 2

How do you market to clients with a big tax refund burning a hole in their pockets? How do you get to them before they mentally or physically spend the money? Well, there are several approaches that work well. One is to get their attention during the filing process itself. This can be done several ways. Signing [...] Read more »

An old school tip that is perfect for the times

Used car departments have always been the key to any dealership reaching its maximum profitability. In these current economic times with inventory cost up and grosses down, you need to very smart about your inventory practices. When was the last time you looked at what is selling for you on your used car lot? I don’t [...] Read more »