Over the last two years, a tremendous number of formerly prime credit customers have been adversely affected by the shaky economic status of our country. You need not look any further than the United States’ average credit score, which is down almost 50 points from where it was only four years [...] Read more »
The Special Finance Lead – Getting Them to Show, Once and For All
“Yes, there is a difference. A BIG difference.” That’s the answer I give when I’m asked by a dealer, “Is there a difference between how you handle prime leads and special finance leads?” In a nutshell, prime customers want to tell you what to do while special finance customers want (or need) to be told [...] Read more »
Preparing For Tax Season
Unless you or your customer is getting a refund, tax time isn’t the most joyous time of year. Except for those individuals who filed for bankruptcy and now have trustees holding their money to pay off debts, the vast majority of special-finance customers have historically received tax refunds. That’s why it’s critical you prepare now [...] Read more »
Subprime Auto Lending Leaves Intensive Care
By Steve Finlay WardsAuto.com, Dec 3 ORLANDO – Not yet out of the hospital, subprime auto financing at least has left the intensive-care unit. The credit crunch that hit in 2008 hurt virtually all levels of financing. Subprime suffered the most, making it tough for people with low credit scores to get car loans. But so-called special financing “is [...] Read more »
Tax season checklist for your sales department – part 1
It’s almost that time of year and no I don’t mean Christmas. I mean the time of year that helps car people all across America pay off those credit card bills they accumulate during Christmas. Tax season is upon us and it is greatly needed after the tough financial year that has been 2009. I have [...] Read more »
