Serving The Next Generation Car Dealer
This is video 2, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video I will reveal a way for sales people to ask for and receive online reviews from their customers as well as a way to garner video testimonials. [...] Related posts:
Guest Post by Rob Hagen Everywhere you look people are saying businesses need to be involved in social media. Erik Qualman, author of Socialnomincs, went as far to say “The ROI of social media is that your business will still be in existence in five years.” This is harsh view of the future, but the [...] Related posts:
This is video 1, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video I will reveal a surefire way for salespeople to connect with and gain testimonials from their customers through the strategic use of Facebook and a not so [...] Related posts:
I realize that I’m a little late with this post but I figure what the heck, now that you have seen everybody elses it’s time for me to put one together as well. In this post I will share with you the top posts I wrote in 2010, filtered by page hits. Out of 84 [...] Related posts:
I realize that I’m a little late with this post but I figure what the heck, now that you have seen everybody elses it’s time for me to put one together as well. In this post I will share with you the top posts I wrote in 2010, filtered by page hits. Out of 84 [...] Related posts:
Social media is good for a lot of things: building relationships, finding and spreading news, marketing, a good laugh, keeping up with your friends and family and a host of other things, but there is another aspect of social media that most businesses aren’t using. In fact I could argue and you could argue that [...] Related posts:
Continuing on the path I started when I wrote “Building Your Personal Brand by Harnessing The Power of Social Media” I wanted to write a second post that digs a little deeper into a few aspects of that earlier post. I can’t stress enough about how important building your personal brand is to the future [...] Related posts:
Are You Exceptional? Well, are you? It’s a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it’s the difference between what’s expected and the service given that will decide whether or not you are [...] Related posts:
On October the 21st, Rob Hagen and myself did a webinar for Automotive News entitled “Automotive News Dealer Intelligence Webinar: 10 Ways Social Media Can Help Dealers Boost Their Reputations” This is the second tip, stay tuned for the others! Social media success lies in creating a strategy and sticking to it. Of course, creating [...] Related posts:
If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, selling cars, acquiring service and even financing has to go by the wayside or your dealership will shrivel up and die. I know those seem like [...] Related posts: