Serving The Next Generation Car Dealer
What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or [...] Related posts:
Categories: social, Social Media, social objects
In September I presented one-half of a workshop at the Industry Summit in Vegas titled, Profits and Pitfalls, Joining The Social Media Revolution. Talking about the profit of social media I went into detail about how to find and connect with social objects in order to engage your community to influence both word-of-mouth and create [...] Related posts:
Categories: automotive social media, Social Media, social objects, Videos - Tags: dealership
In both parts 1 and 2 of the Three Ideals For Social Marketing Success, I mentioned that success in social media boils down to three things: The Development Of Relationships, The Creation Of High Touch, Emotion Based Connections, and Customer Enchantment (think customer service to the Nth degree). Want to know the secret behind creating [...] Related posts:
In part 1 of The Three Ideals For Social Marketing Success I mentioned that success in social media boils down to three ideals, they are: The Development Of Relationships, The Creation Of High Touch, Emotion Based Connections, and Customer Enchantment (think customer service to the Nth degree). In this post, part 2 of 3, we [...] Related posts:
Categories: Social Media, Thee Ideals For Social marketing Success - Tags: dealership social media
I thought I would do things a little different this week. That way I can show my gratitude for some of the people that I am connected with on Twitter. @Automax_ I consider Craig Lockerd a good friend. He is a caring person that puts God and family first. He is the founder and CEO [...] Related posts:
Categories: Social Media
Social media is a way to connect with and develop a community around both the brand of the dealership, and the personal brand of the people that make up the dealership. It’s important to note that the biggest difference between traditional marketing and social marketing is that traditional marketing is all about marketing of the [...] Related posts:
Categories: Social Media, three ideals for social marketing success
Life has changed, the way we sell cars has changed, business, in general, has changed. Now, it’s time to embrace it, or fall by the way side. We live in an exciting social world where the new economy is more social in nature. Why? Because we are an untrusting lot. We are putting less and [...] Related posts:
It’s only technology after all, social networks. They’re a communication device that aids in the connection of people. Their true power lies in that actual connection, the human side of what the technology helps to facilitate. It’s within that human element that the true magic happens, it’s in the humanizing of business that we learn [...] Related posts:
Categories: automotive social media, Human Business, Social Business, Social Media
Dealers everywhere are trying to figure out the mystery of Facebook and social media and many are looking at the sheer number of “likes” on their fan page as a measuring stick for success. A lot of likes on your page is nice but being friends with people in India won’t translate to too many [...] Read more »
Categories: Social Media - Tags: automotive, dealership, local social media
For the last couple of weeks, we’ve been putting on a series entitled ‘Everything Facebook’ (http://bit.ly/jYEk6U) which has covered topics ranging from remedial Facebook know-how to more advanced tips and tricks. There are several topics that are so critical that we wanted to make extra mention of it, your EdgeRank score being one of them. [...] Read more »
Categories: Social Media
