How To Run An Effective Social Media Contest For Your Dealership

Written by on January 28, 2011

Welcome to episode #9 of  Automotive Social Media – The Podcast, in this podcast I will share with you tips on how you can add thousands of likes in a week. Quality likes from quality people in your local market, people that will feel connected to your dealership through a common social cause. I decided [...] Related posts:

  1. Social Capital and Earning a Return on Influence
  2. Exceeding Expectations and Influencing Word of Mouth
  3. Tapping Into The Village Mindset
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Categories: podcast

Personal Branding For The Automotive Salesperson

Written by on January 7, 2011

For ANY automotive salesperson that wants to market themselves,  it all starts with personal branding. Your brand is bigger than yourself, if done the right way it will take on a life of its own and others will help you to spread the word. It allows you to connect with a certain segment of people, [...] Related posts:

  1. The 5 Cornerstones Of Building An Influential Personal Brand
  2. Building Your Personal Brand by Harnessing The Power Of Social Media
  3. How To Run An Effective Social Media Contest For Your Dealership
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Categories: podcast

The 4 Personality Types That Make Up Your Dealer Community

Written by on December 20, 2010

If you really want to know what makes your dealer community tick then this is one podcast that you don’t want to miss. In this podcast I will discuss the 4 types of people that make up your dealer community and what you can do to move them up the ladder and get more out [...] Related posts:

  1. Tapping Into The Village Mindset
  2. Social Proof – The Power Of A Review
  3. Social Capital and Earning a Return on Influence
Read more »

Categories: community types, podcast

Exceeding Expectations and Influencing Word of Mouth

Written by on December 17, 2010

Welcome to the 6th Episode of Automotive Social Media, the Podcast. In this episode I will talk about how exceeding expectations will influence your customers to want to talk about you. Keep in mind that its the difference between the service you gave and the customers expectations that will cause them to want to talk [...] Related posts:

  1. Social Capital and Earning a Return on Influence
  2. Winning Friends and Influencing Word Of Mouth Using Facebook
  3. The Law Of Reciprocation and Relationship Marketing
Read more »

Categories: automotive social media, customer service, expectations, podcast

Social Capital and Earning a Return on Influence

Written by on December 2, 2010

Welcome to the 5th episode of Automotive Social Media, the Podcast! In this episode I go into great detail about social capital and how you can use it to influence word of mouth, top of mind and repeats and referrals. If you have ever wondered about the ROI of social media, exactly why it works [...] Related posts:

  1. Exceeding Expectations and Influencing Word of Mouth
  2. The Law Of Reciprocation and Relationship Marketing
  3. [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule
Read more »

Categories: automotive social media, Next Generation Dealer Services, Persuasive Concepts, podcast, social capital

LinkedIn- Harnessing The Power Of The Super Influencer

Written by on November 19, 2010

Welcome to the 4th episode of Automotive Social Media – The Podcast! In this episode I will share with you the tips and tricks of LinkedIn and how you can connect with the super influencers in your market. If you’re not using LinkedIn with you Automotive Social Marketing then you are missing out. Keep in [...] Related posts:

  1. The Law Of Reciprocation and Relationship Marketing
  2. Tapping Into The Village Mindset
  3. Building Your Personal Brand by Harnessing The Power Of Social Media
Read more »

Categories: influence, linkedin, podcast

The Law Of Reciprocation and Relationship Marketing

Written by on November 16, 2010

Welcome to the 3rd episode of Automotive Social Media – The podcast. In the episode I explore how you can harness the Law of Reciprocation to gain referrals, influence word of mouth and build powerful two way relationships with your customers. As in the other podcasts I leave out the why and get to the [...] Related posts:

  1. Exceeding Expectations and Influencing Word of Mouth
  2. Social Capital and Earning a Return on Influence
  3. LinkedIn- Harnessing The Power Of The Super Influencer
Read more »

Categories: automotive social media, Law of Reciprocation, podcast

Tapping Into The Village Mindset

Written by on November 15, 2010

Welcome to the second ever Automotive Social Media – The Podcast. In this podcast I will discuss with you how you can tap into the referral mindset of your customers and why we are putting more and more emphasis on what other people are saying. Did you know that we trust only 14% of the [...] Related posts:

  1. LinkedIn- Harnessing The Power Of The Super Influencer
  2. The Law Of Reciprocation and Relationship Marketing
  3. Social Proof – The Power Of A Review
Read more »

Categories: automotive social media, peer recommendations, podcast

Social Proof – The Power Of A Review

Written by on November 13, 2010

What is the power of a review? Well, they can make or break you, we all know that but lets be positive, how can they HELP your dealership sell more cars and more service? In this podcast I will discuss exactly that! Stay tuned, this is the first podcast of many and over time I [...] Related posts:

  1. LinkedIn- Harnessing The Power Of The Super Influencer
  2. The Law Of Reciprocation and Relationship Marketing
  3. Social Capital and Earning a Return on Influence
Read more »

Categories: automotive social media, google reviews, podcast

Podcast # 1: Developing A Successful Social Marketing Strategy

Written by on May 28, 2010

I decided to turn the webinar recordings into an audio podcast so that you can download the audio only version to your iPod or other MP3 players. This podcast is titled, Developing A Successful Social Marketing Strategy, and outlines the 4 key elements to developing a successful automotive social media strategy. That’s not to say [...] Related posts:

  1. [Webinar Recording] Developing A Successful Social Marketing Strategy
  2. [Slide Deck] Developing A Successful Automotive Social Media Strategy
  3. FREE Webinar: Developing A Successful Social Marketing Strategy
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Categories: automotive social media, podcast, Social Media