Exceeding Expectations and Influencing Word of Mouth

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Welcome to the 6th Episode of Automotive Social Media, the Podcast. In this episode I will talk about how exceeding expectations will influence your customers to want to talk about you. Keep in mind that its the difference between the service you gave and the customers expectations that will cause them to want to talk [...] Related posts:

  1. Social Capital and Earning a Return on Influence
  2. Winning Friends and Influencing Word Of Mouth Using Facebook
  3. The Law Of Reciprocation and Relationship Marketing
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Social Capital and Earning a Return on Influence

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Welcome to the 5th episode of Automotive Social Media, the Podcast! In this episode I go into great detail about social capital and how you can use it to influence word of mouth, top of mind and repeats and referrals. If you have ever wondered about the ROI of social media, exactly why it works [...] Related posts:

  1. Exceeding Expectations and Influencing Word of Mouth
  2. The Law Of Reciprocation and Relationship Marketing
  3. [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule
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The Law Of Reciprocation and Relationship Marketing

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Welcome to the 3rd episode of Automotive Social Media – The podcast. In the episode I explore how you can harness the Law of Reciprocation to gain referrals, influence word of mouth and build powerful two way relationships with your customers. As in the other podcasts I leave out the why and get to the [...] Related posts:

  1. Exceeding Expectations and Influencing Word of Mouth
  2. Social Capital and Earning a Return on Influence
  3. LinkedIn- Harnessing The Power Of The Super Influencer
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Tapping Into The Village Mindset

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Welcome to the second ever Automotive Social Media – The Podcast. In this podcast I will discuss with you how you can tap into the referral mindset of your customers and why we are putting more and more emphasis on what other people are saying. Did you know that we trust only 14% of the [...] Related posts:

  1. LinkedIn- Harnessing The Power Of The Super Influencer
  2. The Law Of Reciprocation and Relationship Marketing
  3. Social Proof – The Power Of A Review
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Social Proof – The Power Of A Review

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What is the power of a review? Well, they can make or break you, we all know that but lets be positive, how can they HELP your dealership sell more cars and more service? In this podcast I will discuss exactly that! Stay tuned, this is the first podcast of many and over time I [...] Related posts:

  1. LinkedIn- Harnessing The Power Of The Super Influencer
  2. The Law Of Reciprocation and Relationship Marketing
  3. Social Capital and Earning a Return on Influence
Read more »

Is Your Perspective Limiting Your Strategic Vision?

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If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, selling cars, acquiring service and even financing has to go by the wayside or your dealership will shrivel up and die. I know those seem like [...] Related posts:

  1. Social Influence, Not Just For Your Sales Department: A Special Finance Perspective
  2. The 3 Phases Of Dealership Social Maturity
  3. Is Social Media for Every Auto Dealer?
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Is Your Perspective Limiting Your Strategic Vision?

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If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, selling cars, acquiring service and even financing has to go by the wayside or your dealership will shrivel up and die. I know those seem like harsh [...] Related posts:

  1. Social Influence, Not Just For Your Sales Department: A Special Finance Perspective
  2. The 3 Phases Of Dealership Social Maturity
  3. Is Social Media for Every Auto Dealer?
Read more »

Automotive News Webinar: Social Media Policy Tip#1

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On October the 21st, Rob Hagen and myself did a webinar for Automotive News entitled “Automotive News Dealer Intelligence Webinar: 10 Ways Social Media Can Help Dealers Boost Their Reputations” This was the first tip, stay tuned for the others! With the total transparency that the web offers it’s important to know what your sales [...] Related posts:

  1. Automotive Social Media Policy – Free Download
  2. Automotive News Webinar: Implement A Strategy Tip #2
  3. [Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved
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Social Media in the Auto Industry: Are we done with the “whys” yet?

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Being the type of person who believes that when your education stops, your competition passes you, causes me to constantly read articles and blogs written by social media “gurus/experts” especially those associated with the auto industry. First off, and this may sound crazy, since as a company, we are asking car dealers to hire us [...] Related posts:

  1. [Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence
  2. Automotive News Webinar: Social Media Policy Tip#1
  3. Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority
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