Social Media for Every Department of Your Dealership

“Social media is not just about sales, it’s about your bottom-line.” If you have ever heard me speak or heard one of our webinars, you’re most certain to have heard me say this. I believe it so much that I have it on the back of my business cards.  Every opportunity I get to have [...] Read more »

Social Objects – Connecting Around An Already Engaged Community

In September I presented one-half of a workshop at the Industry Summit in Vegas titled, Profits and Pitfalls, Joining The Social Media Revolution. Talking about the profit of social media I went into detail about how to find and connect with social objects in order to engage your community to influence both word-of-mouth and create [...] Related posts:

  1. Connecting With Your Customers On Facebook – Automotive Social Media Video
  2. Finding Social Objects To Connect And Become Synonymous With
  3. Creating Word-Of-Mouth Through The Creation Of Community
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Embracing The Social World

Life has changed, the way we sell cars has changed, business, in general, has changed. Now, it’s time to embrace it, or fall by the way side. We live in an exciting social world where the new economy is more social in nature. Why? Because we are an untrusting lot. We are putting less and [...] Related posts:

  1. Creating Word-Of-Mouth Through The Creation Of Community
  2. Busy, Busy, Busy!
  3. The 3 Phases Of Dealership Social Maturity
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Social Media Isn’t About The Networks… Not Really

It’s only technology after all, social networks. They’re a communication device that aids in the connection of people. Their true power lies in that actual connection, the human side of what the technology helps to facilitate. It’s within that human element that the true magic happens, it’s in the humanizing of business that we learn [...] Related posts:

  1. [VIDEO] Creating Influence On Social Networks
  2. Social Media, BHPH and Decreasing Delinquency Rate
  3. Increasing Customer Retention With Social Media
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Some Thing’s Change, Some Thing’s Stay The Same

Wow how things have changed in the twenty years I have been in the car business. When I got started, there wasn’t any internet department or internet leads, you made your living on the floor or by old school methods like “brown bag networking”. One thing I learned during the 30 minutes of training that [...] Read more »

Webinar Recording: How Your Dealership Can ROCK on Foursquare Day

In this webinar Rob Hagen and David Johnson give automotive dealers an easy to follow guide on how to take advantage of FourSquare Day, April 16th each year. [hana-flv-player video="http://nextgendealer.com/4SquareDayWebinar.mp4" width="423" height="330" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Read more »

Connecting With Your Customers On Facebook – Automotive Social Media Video

This is video 1, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video I will reveal a surefire way for salespeople to connect with and gain testimonials from their customers through the strategic use of Facebook and a not so [...] Related posts:

  1. Social Proof: The Power Of The Review – An Automotive Social Media Video
  2. [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule
  3. The 4 Key Steps To Creating A Social Media Strategy [Video]
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Top 5 PersuasiveConcepts.com Posts of 2010

I realize that I’m a little late with this post but I figure what the heck, now that you have seen everybody elses it’s time for me to put one together as well. In this post I will share with you the top posts I wrote in 2010, filtered by page hits. Out of 84 [...] Related posts:

  1. Here’s To A Successful 2010
  2. Automotive News Webinar: Social Media Policy Tip#1
  3. Social Proof: The Power Of The Review – An Automotive Social Media Video
Read more »

Top 5 PersuasiveConcepts.com Posts of 2010

I realize that I’m a little late with this post but I figure what the heck, now that you have seen everybody elses it’s time for me to put one together as well. In this post I will share with you the top posts I wrote in 2010, filtered by page hits. Out of 84 [...] Related posts:

  1. Automotive News Webinar: Social Media Policy Tip#1
  2. Here’s To A Successful 2010
  3. Webinar: B2B Social Media – Getting The Fleet Department Involved
Read more »