Three Ideals For Social Marketing Success, Part 1

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Social media is a way to connect with and develop a community around both the brand of the dealership, and the personal brand of the people that make up the dealership. It’s important to note that the biggest difference between traditional marketing and social marketing is that traditional marketing is all about marketing of the [...] Related posts:

  1. Three Ideals For Social Marketing Success, Part 2
  2. Three Ideals For Social Marketing Success, Part 3
  3. Creating Word-Of-Mouth Through The Creation Of Community
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Embracing The Social World

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Life has changed, the way we sell cars has changed, business, in general, has changed. Now, it’s time to embrace it, or fall by the way side. We live in an exciting social world where the new economy is more social in nature. Why? Because we are an untrusting lot. We are putting less and [...] Related posts:

  1. Creating Word-Of-Mouth Through The Creation Of Community
  2. Busy, Busy, Busy!
  3. The 3 Phases Of Dealership Social Maturity
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Social Media Isn’t About The Networks… Not Really

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It’s only technology after all, social networks. They’re a communication device that aids in the connection of people. Their true power lies in that actual connection, the human side of what the technology helps to facilitate. It’s within that human element that the true magic happens, it’s in the humanizing of business that we learn [...] Related posts:

  1. [VIDEO] Creating Influence On Social Networks
  2. Social Media, BHPH and Decreasing Delinquency Rate
  3. Increasing Customer Retention With Social Media
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Some Thing’s Change, Some Thing’s Stay The Same

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Wow how things have changed in the twenty years I have been in the car business. When I got started, there wasn’t any internet department or internet leads, you made your living on the floor or by old school methods like “brown bag networking”. One thing I learned during the 30 minutes of training that [...] Read more »

Do You Know Your Facebook EdgeRank Score?

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For the last couple of weeks, we’ve been putting on a series entitled ‘Everything Facebook’ (http://bit.ly/jYEk6U) which has covered topics ranging from remedial Facebook know-how to more advanced tips and tricks. There are several topics that are so critical that we wanted to make extra mention of it, your EdgeRank score being one of them. [...] Read more »