“Social media is not just about sales, it’s about your bottom-line.” If you have ever heard me speak or heard one of our webinars, you’re most certain to have heard me say this. I believe it so much that I have it on the back of my business cards. Every opportunity I get to have [...] Read more »
Social Media for Every Department of Your Dealership
Categories: automotive social media - Tags: automotive social media, dealership, ROI
Setting Up A Facebook Page
Written by davidjohnson on December 9, 2011
[hana-flv-player video="http://nextgendealer.com/videoblueprint/Create-Facebook-Page.mp4" width="640" height="480" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Read more »
Categories: Social Addon: Facebook
Go Big Or Go Home
Written by davidjohnson on December 9, 2011
[hana-flv-player video="http://nextgendealer.com/videoblueprint/Go-Big.mp4" width="640" height="480" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Read more »
Categories: Social Media Blueprint Core: video
The 3 Ideals For Social Marketing Success
Written by davidjohnson on December 5, 2011
[hana-flv-player video="http://nextgendealer.com/videoblueprint/3-Ideals.mp4" width="640" height="480" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Read more »
Categories: Social Media Blueprint Core: video
Engagement Ideas Email 12-3-2011: Humor
Written by davidjohnson on December 3, 2011
365 Days Of Engagement Influencing Word of Mouth & Creating Customer Loyalty Reminder: Clicking on any picture will take you to where the picture is being hosted, you can either share the link or save the picture on your hard drive before uploading it. Easy to remember and easy to say: Funny Is [...] Read more »
Categories: Engagement Ideas - Tags: Humor, Madlibs
What Is Social Media?
Written by davidjohnson on December 2, 2011
[hana-flv-player video="http://nextgendealer.com/videoblueprint/What-Is-Social-Media.mp4" width="640" height="480" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Read more »
Categories: Social Media Blueprint Core: video
Finding Social Objects To Connect And Become Synonymous With
Written by davidjohnson on December 1, 2011
This module was written a little different than the rest. It wasn’t written from a dealerships point of view because I wanted to take it out of the car business for a moment so that you can better grasp the idea behind connecting around a social object. Sometimes it’s easy to talk about a product [...] Read more »
Categories: Social Media Blueprint Core: text
Finding A Cause: Connecting With A Passion
Written by davidjohnson on December 1, 2011
Building A Purpose-Driven Community Building an online community around the dealerships brand will often lead to failure, as participation is mainly driven by advertising dollars and costly promotions. I’m not taking anything away from this type of “community marketing” because it’s often the best way to get things moving along in the right direction, but [...] Read more »
Categories: Social Media Blueprint Core: text
The 4×4 Concept of Social Media Contests
Written by davidjohnson on December 1, 2011
The idea behind social contests and promotions is to build community and to influence word-of-mouth. We’ve already spoken about the 4 types of people that make up a community and the 4 types of engagement, by putting those two together we come up with 4X4 Concept Of Social Media Contests. Instead of taking the time [...] Read more »
Categories: Social Media Blueprint Core: text
The Secrets Of Creating A Fanatical Following
Written by davidjohnson on December 1, 2011
If you are going to be using social media to create influence with your market then you are going to need a few tools. These tools can be used during the 60 percent portion of the 20-20-60 rule. The Rule Of Reciprocation The law of reciprocation states that one of the most widespread norms of [...] Read more »
Categories: Social Media Blueprint Core: text
