This module was written a little different than the rest. It wasn’t written from a dealerships point of view because I wanted to take it out of the car business for a moment so that you can better grasp the idea behind connecting around a social object. Sometimes it’s easy to talk about a product [...] Read more »

Building A Purpose-Driven Community Building an online community around the dealerships brand will often lead to failure, as participation is mainly driven by advertising dollars and costly promotions. I’m not taking anything away from this type of “community marketing” because it’s often the best way to get things moving along in the right direction, but [...] Read more »

The idea behind social contests and promotions is to build community and to influence word-of-mouth. We’ve already spoken about the 4 types of people that make up a community and the 4 types of engagement, by putting those two together we come up with 4X4 Concept Of Social Media Contests. Instead of taking the time [...] Read more »

If you are going to be using social media to create influence with your market then you are going to need a few tools. These tools can be used during the 60 percent portion of the 20-20-60 rule. The Rule Of Reciprocation The law of reciprocation states that one of the most widespread norms of [...] Read more »

People are too intent on gaining as many followers/friends as possible as if it were a sign of popularity, it isn’t. The 20-20-60 Rule, if followed, will create a high number of friends that will want to do business with you. The numbers in the 20-20-60 Rule is the percentage of your time that should [...] Read more »